Goosey Guides
100 social media ideas for cultural events.
Our free guide to social media ideas for events, made for light festivals, art festivals, BIDs and councils. Reel hooks, post ideas and house rules for every stage of your campaign, from the first tease to the final night.
Reel hooks, Post ideas, House rules, Algorithm signals, Ticketing comms and content planner.
What’s inside.
Pre-announcement
Ideas 1 to 14. Wake up last year’s audience before you have news to share.
Announcement
Ideas 15 to 30. Make the dates, the place and the price impossible to miss.
Event lead-up
Ideas 31 to 50. Help people plan their visit and turn ‘that looks nice’ into ‘we’re going’.
Building engagement
Ideas 51 to 70. Get people commenting, sharing and saving, so the algorithm shows you to more of them.
Ticketing comms
Ideas 71 to 84. Turn interest into bookings, without the hard sell.
During and after
Ideas 85 to 100. Capture the buzz, then bank the content and evidence for next year.
A sneak peek at what's included.
Want to know what kind of ideas are included in the guide? Here’s just some of them below!
POV: you’ve been counting down to [event name] since the last one ended
Pre-announcement. Relatable reels get sent to friends, and Instagram has said sends are one of its strongest signals for reaching new people.
Save this: the [event name] [year] map
Event lead-up. Saves tell Instagram your post is useful, and the map is one tap away on the night.
[Event name]: day [x]
During the event. A daily round-up gives people a reason to come back for the next one.
How it works.
Tell us where to send it
Pop your email address in the form below.
Check your inbox
The guide and the planner arrive in a couple of minutes.
Pick your ideas
Shortlist the ones that suit your event in the free planner.
Post and track
Give each idea a date and an owner, and tick them off as they go live.
Get your free guide.
Tell us where to send it and the guide and planner will land in your inbox.
- 100 reel hooks and post ideas by each event stage
- How to get found by local audiences
- What the algorithm rewards, and how this fits
- 10 quick wins that can be actioned now
- A free content planner for Excel and Google Sheets
Your questions, answered.
Is the guide really free?
Yes! Pop your email address in the form and we’ll send the guide and the planner straight to your inbox!
Who is it for?
Light festivals, art festivals, cultural events, BIDs and councils. If you’re planning an event and want people to turn up, it’s for you.
What format is it in?
The guide is a 23-page PDF with a clickable contents page. The planner is a spreadsheet that works in Excel and Google Sheets.
Does it work for free events?
Yes. The ticketing ideas are there if you need them, and the rest work for free and ticketed events alike.
How many ideas do I need to use?
As many as suit your event and your team. If you’re short on time, start with the ten quick wins.
Can you do it for us instead?
Of course, that’s the day job. Book a discovery call and we’ll talk it through.
Got a cultural event coming up?
We plan, post and handle the community management on your behalf, so your socials stay active across the whole event period. If you have an event or festival coming up, drop us a message to see how we can help!