social media Marketing Audit
Looking to enhance your social media strategy but not sure where to start? With our social media audit packages, you can find opportunities and areas of improvement to drive your businesses social media forwards.
Are you looking to take your businesses’ social media presence to the next level, but not sure where to start? Through a detailed audit, we will leverage your existing data to identify strategic gaps and uncover new opportunities to help you acquire and convert new customers.
When putting together a social media audit, you need to be aware of your competitor benchmarking and target audience which is why all packages come with in-depth analysis of this.
Not every business is the same which is why each social media audit is bespoke and tailored to your business rather than a one-size fits all approach.
Basic Audit
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1 platform audited
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Content review
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Competitor benchmarking
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Engagement summary
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Hashtag review
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Opportunities & recommendations
Standard Audit
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2 platforms audited
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In-depth content analysis
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Audience analysis
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Engagement trends
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Hashtag strategy
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Growth strategy
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Opportunities & recommendations
Premium Audit
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3 platforms audited
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Comprehensive competitor analysis
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Detailed engagement analysis
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Hashtag startegy
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Growth Strategy
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Action plan & content pillars
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Opportunities & recommendations
What do our audits cover?
Analysis of your chosen platforms
Competitor Review
Hashtag Review
Opportunities & recommendations
*Please refer to each individual package for specific package features.
Client Testimonials
A results-driven agency with a personal touch.
Social Media Audit FAQs
A social media audit is a comprehensive review of a brand’s social media presence, analysing its strategies, profiles, and activities to understand its performance across various platforms. The audit assesses metrics such as engagement rates, audience demographics, content quality, and consistency to identify strengths, weaknesses, and opportunities for improvement. It helps in optimising social media strategy for better alignment with business goals.
Social media audits are important because they provide insights into a brand’s online presence and impact. They help identify which strategies are working and which aren’t, ensure consistency across platforms, and gauge the brand’s reputation and engagement with its audience. Audits also highlight areas for growth and improvement, ensuring that the brand’s social media efforts contribute effectively to its overall marketing goals and return on investment (ROI).
Every business is different, which is why my social media audit will be bespoke to each business rather than the same regurgitated template. However, each audit will include target audience research, competitor analysis and recommendations and tips for future success based on your existing data.
We have expertise in both B2B and B2C sectors, with a substantial background in the manufacturing and construction industries. Additionally, we possess significant knowledge in e-commerce and various other B2C domains.
We can audit the following social platforms; Facebook, Instagram, TikTok, LinkedIn and YouTube. We are also able to make recommendations based on paid social as well as organic.
To put together the best audit possible, we will need some background on your business goals and target audience. This is so the recommendations made are fully aligned with your business and internal KPIs.
Yes, social media audits shouldn’t be a one-size fits-all approach. If you would like us to include something in particular as part of my audit, please let me know at the point of enquiry.
Each audit we conduct is uniquely tailored to your business. By delving into your existing data, we provide informed recommendations for your future social media marketing strategy, each grounded in clear, data-driven rationale.
Turn your social media presence into customers.
With our social media audit, we will provide you with actionable opportunities and room for improvement to help increase your social media audience and turn them into converting customers.