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Why Engagement is Crucial in SEO

An illustration of a woman on a computer analysing engagement in her SEO srategy

Blog Why engagement is crucial in SEO Without overcomplicating it, SEO comes down to one word. Engagement. There are many ways in which marketers can take advantage of engagement in SEO such as using Google’s E-E-A-T criteria, prioritising user experience and implementing the basics such as meta descriptions and a strong backlink strategy. Let’s dive […]

AI and the Future of Digital Marketing

A group of marketers intently analysing performance, engrossed in their work on a laptop and tablet.

Blog AI and the Future of Digital Marketing Wondering about the future of digital marketing and how this fits into the rise of AI? From personalisation right through to enhanced productivity, explore the benefits and drawbacks of artificial intelligence.  Table of Contents Over the past few years, the rise of artificial intelligence (AI) has taken […]

The importance of building social media communities in 2024

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Blog The importance of building social media communities in 2024 Discover a key marketing trend for 2024 as social media communities become more prominent. Uncover strategies to nurture your community, measure success, and adapt to the ever-evolving digital landscape. Unlock the power of social media communities in 2024. Table of Contents Anticipated marketing trends for […]

The future of social media marketing

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Blog The future of social media marketing Social media is no longer just a communication tool; it’s an ever-evolving digital ecosystem bursting with potential. As we gaze into its future, expect smarter connections, personalised content, and uncharted possibilities. From becoming a potent search engine to reshaping customer service and marketing with AI, and fostering vibrant […]

Is the future of search influenced by social media?

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Blog Is the future of search influenced by social media? Discover the powerful connection between social media and search engines, and find out how to use it to your advantage to leverage social media for SEO. Table of Contents Over the years, many articles have alluded to the importance of social media in Google’s search […]

The YouTube Shorts Algorithm: Unlocked

The YouTube Shorts Algorithm: Unlocked Dive into YouTube Shorts’ algorithm, content creation tips, and monetisation insights in this guide to unlock your channel’s potential. Blog Table of Contents Since the initial launch of YouTube Shorts in September 2020, it has become one of YouTube’s most-used features with more than 1.5 billion logged-in accounts watching YouTube […]

Everything you need to know about the LinkedIn quality score

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Everything you need to know about the linkedIn quality score The LinkedIn Quality Score might sound like a mysterious concept, but fear not! If you’re new to the world of professional networking on LinkedIn or seeking to boost your marketing efforts, this comprehensive guide is designed with you in mind.  Blog Table of Contents You […]

Is the future of marketing mobile-first?

Two men depicted in a smartphone, exchanging a dollar coin, symbolising a digital transaction in a cartoon illustration showing mobile-first marketing.

Is the future of marketing mobile-first? Explore the mobile-first marketing landscape and its impact on business in the digital age. Is your strategy ready for the future? Blog Table of Contents Based on a May 2023 study, 51.52% of all web traffic came from mobile with the average for 2023 so far coming in at […]

GA4 metrics to track for a winning digital strategy

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GA4 metrics to track for a winning digital strategy GA4 is ushering in a new era of data analytics. Unlike its predecessor, it focuses on events rather than just page views, offering a deeper understanding of user interactions. With GA4, you can gain insights into the user journey like never before, allowing you to make […]

Everything you need to know about Instagram Threads: A Guide

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Everything you need to know about instagram threads: a guide Launched in July 2023, there are still a lot of questions around what Instagram threads is, how it works, and how it can level up any business. In this handy guide, we have broken out everything you need to know about Instagram Threads right now. […]