Everything you need to know about instagram threads: a guide
Launched in July 2023, there are still a lot of questions around what Instagram threads is, how it works, and how it can level up any business. In this handy guide, we have broken out everything you need to know about Instagram Threads right now.
Table of Contents
Instagram Threads, Instagram’s latest feature, is designed to transform the way you connect with your audience. In this concise guide, we’ll cover everything you need to know about Threads – from its purpose and unique features to practical tips for harnessing its full potential. Whether you’re a seasoned Instagram user or new to the platform, Threads offers a fresh perspective on private conversations.
What is instagram's threads app and how does it work?
Instagram Threads is a new ‘sister’ app to Instagram which launched on the 5th of July. Since its launch, Instagram Threads became the most rapidly downloaded app being downloaded more than 30 million times in 16 hours.
When you first download Instagram Threads, you may see that it has the same sort of feel as Twitter. Being a text-conversion app, it allows users to post their thoughts, interact with others and build a community – but we’ll get onto that a bit later.
When you first join the Threads platform, you’re able to sync your already established Instagram following. This differs from other new apps, because it means you can keep your existing Instagram audience (those that are on Threads, that is!) and not start completely from scratch. This is good for brands who already have a strong Instagram community.
How can Instagram Threads benefit my business?
With it only being launched at the beginning of July, Instagram Threads is still a pretty new app which means there’s still plenty of time for it to settle and develop. But, from first glance, one of the biggest benefits of Instagram Threads for businesses is the ability to build and nurture a community.
It’s a good space for engaging with your current audience and building a relationship with them and your brand. There are already many businesses doing this well, so take a look at some inspiration below!
Boohoo have shown how effective Threads can be when you ask questions and engage your audience. They’re presence on the app isn’t promotional, but interactive with their audience.
What are the drawbacks of Instagram Threads?
If you’re just starting to use the app, you may have found some initial drawbacks – especially when comparing it to Twitter.
1. Lack of search
There is only a function for you to search profiles via the Threads, so organic growth is hard. Because there is no search based on keywords, hashtags etc you may find it hard to grow there organically. At the moment, the best way would be growing via Instagram and syncing your following with threads.
Just like every other social media app, Instagram Threads does have its own algorithm which shows Thread posts from people that you may not follow via the app. According to Threads, your feed is a mix of people you follow and recommended creators that you might enjoy based on what you already follow and like.
2. No direct message option
This one may not be as much of a dealbreaker right now, but given how much customers use social media for customer service queries, it could be.
Instagram Threads currently has no direct message option, so your customers can’t directly get in touch with you, nor can you message anyone else. A workaround is doing this via the main Instagram app, but we imagine this feature may come into effect via Threads in the future so watch this space.
3. Account Deletion
When you create a Threads account, there is no way to delete your profile without deleting your Instagram profile via the main app. However, there is an option for you to deactivate your Threads profile.
However, it looks like Instagram are looking for a way to be able to delete your Threads profile without deleting your main Instagram one too. You can find the confirmation of this from Mosseri’s Instagram Threads account here.
Instagram Threads: FAQ
Threads focuses on real-time conversations with a smaller group of your closest connections, whereas Instagram is more for general messaging with all of your followers.
No, you need an Instagram account to use Instagram Threads. It’s an extension of the Instagram experience and works in conjunction with your Instagram friends list.
Setting up Threads is straightforward. After downloading the app, log in with your Instagram account credentials. Once logged in, you can select your closest friends from your Instagram list and start private conversations with them.
Yes, Threads is available for both iOS and Android devices, so you can use it regardless of your mobile operating system.
While Threads is designed for more personal communication, businesses can still use it to share promotional content with their close friends. However, it’s important to strike a balance to avoid overwhelming users with sales messages.
Final Thoughts
Overall, Threads emphasizes simplicity, privacy, and creative expression. It’s a tool that encourages candid sharing, but remember to use it wisely for sensitive information. As the app evolves, stay tuned for exciting updates. Threads isn’t just an app; it’s a bridge to deeper, more meaningful connections on Instagram. So, dive in, embrace meaningful conversations, and enjoy the enriching experience Threads has to offer.
Instagram Threads is still a pretty new platform so we expect it to grow and evolve over the coming months. Watch this space!
