Social Media Marketing Ideas for Hotels
With social media leading the way in travel inspiration, hotels have more power than ever to connect with future guests. Discover 15 creative social media ideas to showcase your hotel, attract bookings, and build a loyal guest community.
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With customers increasingly seeking experiences over material goods, there’s no better time to showcase your hotel on social media to boost bookings and build loyalty. Traditional marketing methods like direct mail and leaflets can be effective for attracting new customers, but social media has become one of the most powerful ways to reach potential guests at a fraction of the cost.
Whether you’re already posting daily and need fresh ideas, or you’re looking to launch your social presence, we’ve compiled 15 top social media marketing ideas for hotels. Remember to embrace video content—81% of customers want to see more short-form videos from brands in 2024.
Highlight your location
Even if your hotel offers a complete experience, like a spa or fine dining, guests are often attracted by the surrounding area as well. Don’t hesitate to feature local events and attractions; this can broaden your reach to new audiences searching for things to do nearby. On TikTok alone, 62% of users aged 18-24 search for local businesses. Here are some ideas:
1. Our top 5 things to do in [your location]
2. The ultimate guide to [your location]
3. Top-rated restaurants in [your location]
4. The history of [your location]
5. Upcoming events in [your location]
Showcase your hotel's aesthetics
Nothing inspires a stay like a glimpse of the hotel itself. With 61% of people booking hotels after spotting them on Instagram, showcasing your property visually is key. Videos work wonders here—grab your phone and capture some room highlights to share on Instagram Reels, which have double the reach of other posts.
6. 5 things in our rooms that just ✨ makes sense ✨
7. Our favorite suites
8. What to expect when you book at [hotel name]
9. Room inspiration posts
10. Our 5 most popular rooms
Put the spotlight on your team
Your team is central to the guest experience, from check-in to housekeeping to dining. Showcasing your team helps guests connect with your brand on a personal level; after all, people buy from people. Sprout Social’s #BrandsGetReal study shows 62% of customers enjoy learning about brand teams, and 37% trust employees more than the brand itself.
11. Meet the team
12. Show brand personality with TikTok trends (sign up for our TikTok trend club newsletter!)
13. [Team member’s] favourite things to do in [your location]
14. A day in the life
15. Behind the scenes at [hotel name]
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Ready to elevate your hotel’s social presence? Get in touch to see how we can help you build a community of loyal guests and drive bookings through social media marketing.
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