Case study
Beaumont & Co.
How search-led social media helped a bespoke joinery brand get more views, engagement and link clicks in five months than in the whole of 2025.
- Client
- Beaumont & Co
- Platforms
- Instagram, TikTok and Facebook
- What we did
- Strategy, social media management, a TikTok launch and monthly reporting
The results.
January to August 2026 across Instagram, TikTok and Facebook, compared with the whole of 2025.
The brief
Beaumont & Co creates bespoke joinery, from kitchens and utility rooms to fitted wardrobes and storage. We took over their social media in January 2026.
Their goal was to build trust and turn more of their audience into enquiries. We measured everything against their 2025 numbers, with a target of 780 followers by the end of 2026, up from a benchmark of 600.
Our approach
Rather than only showing finished joinery, we built the content around the ideas people were already searching for: utility rooms, hidden doors, black-and-white kitchens, and even paint colours like Farrow & Ball’s Hague Blue.
We launched Beaumont & Co on TikTok in February and gave each platform its own job. TikTok and Instagram bring new people in through search and discovery, Instagram builds trust, and Facebook adds visibility and local credibility.
What we did
Three formats did the heavy lifting. Transformation hooks, like before-and-afters and “this started as…” reveals, showed the value of the work quickly. Search-led videos answered the ideas people were looking for. And walkthroughs, on-site clips and the thinking behind each design choice made the work feel bespoke and credible.
Clear prompts like “DM us the space” and “Start your bespoke joinery project” gave people an easy next step, and we tracked the link in bio to see who was moving from watching to enquiring.
Every month, we reported on what was working on each platform and adjusted the plan to match.
Where it’s heading
By May, the account had more views, engagement and link clicks than in the whole of 2025, and had passed its follower target for the end of the year, seven months early. By August, it had 875 followers, 95 above target.
Highlights.
The content.
The three formats that worked hardest.
TransformationsBefore-and-afters and “this started as…” reveals
Search-led ideasUtility rooms, hidden storage and black-and-white kitchens
Behind the buildWalkthroughs, on-site clips and design choices
Rebecca at Silly Goose Digital has worked with my business Beaumont & Co for just under a year now and she has brought so much to the table. Very professional and always ahead of schedule. For someone who may not know everything about my trade, she handles the brief very well.
Leigh BeaumontBeaumont & Co
More of our work.
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