Goosey Guides
The 2027 marketing calendar.
Every date worth posting about in 2027, in one free spreadsheet. Over 400 UK and international dates, from bank holidays and awareness days to Eurovision and the Tour de France in Edinburgh, each with a ready-to-use content idea.
- Free download
- Excel and Google Sheets
- Filter by 14 niches
- Fri 5 FebWorld Nutella DayShow off your best Nutella moment
- Sat 6 FebLunar New YearA red-and-gold menu for the Year of the Goat
- Tue 9 FebPancake DayTopping polls and flipping fails
- Sun 14 FebValentine's DayDate-night bookings and a love letter to regulars
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Over 400 dates, 14 niches, bank holidays, awareness days, content ideas, a year-at-a-glance calendar and a content planner.
What’s inside.
Our biggest calendar yet. One spreadsheet, five tabs, and everything you need to plan a year of content without the ‘what do we post today?’ panic.
400+ dates, for your content calendar
Bank holidays for all four nations, awareness days, weeks and months, religious and cultural dates, sport, entertainment and shopping peaks.
An idea for every date
Every date comes with a content idea and a hashtag, so you’re never staring at a blank caption.
Filtered to your niche
Pick your niche and a month, and the Planner pulls out the dates that suit you, in date order, with a ‘plan from’ date.
Your year at a glance
A colour-coded calendar that shows your busiest days, with bank holidays for England, Wales, Scotland or Northern Ireland.
A built-in content planner
Plan each post, link it to a date, and track it from idea to posted. Add your own launches and events too.
Pick from 14 niches
- Retail & e-commerce
- Food & drink
- Hospitality & travel
- Health & wellbeing
- Sport & fitness
- Beauty & fashion
- B2B & professional services
- Tech & digital
- Arts, culture & events
- Charity & community
- Family & education
- Home & garden
- Pets & animals
- Eco & sustainability
A sneak peek at what’s included.
Three of the 400+ dates, exactly as they appear in the calendar.
Tuesday 9 February Food & drinkEveryone
Pancake Day
Topping polls, flipping fails, recipe reels and pancake specials. #PancakeDay
Friday 2 July Sport & fitnessHospitality & travel
Tour de France Grand Départ, Edinburgh
Roadside events, cycling specials and ‘where to watch’ guides. The UK leg runs from Edinburgh to Cardiff. #TDF2027
Saturday 4 December Retail & e-commerceEveryone
Small Business Saturday
Share your story and shout out the small businesses you love. #SmallBizSatUK
How it works.
Tell us where to send it
Pop your email address in the form below.
Check your inbox
The calendar arrives in a couple of minutes.
Pick your niche
Choose your niche and month on the Planner tab, and star the dates you’ll use.
Plan and post
Map out each post in the content planner and tick them off as they go live.
Get your free 2027 calendar.
Tell us where to send it and the calendar will land in your inbox.
- 400+ UK and international dates for 2027, all in one place
- A content idea and hashtag for every date
- A planner that filters by 14 niches, from retail to B2B
- A year-at-a-glance calendar and a built-in content planner
- Works in Excel and Google Sheets
Your questions, answered.
Is the calendar really free?
Yes! Pop your email address in the form and we’ll send it straight to your inbox.
Who is it for?
Any UK business that posts on social media: shops, cafés, salons, gyms, charities, venues, councils, B2B firms and everyone in between. Pick from 14 niches and the planner pulls out the dates that suit you. International dates are in there too.
What format is it in?
It’s a spreadsheet (.xlsx) that works in Excel on Windows and Mac, and in Google Sheets. It has five tabs: Start here, Planner, Year at a glance, All dates and Content planner.
Which dates are included?
UK bank holidays for England, Wales, Scotland and Northern Ireland, awareness days, weeks and months, religious and cultural festivals, big sport and entertainment events, shopping peaks like Black Friday, school dates, and the fun ones, like World Emoji Day.
How accurate are the dates?
We checked every date in October 2026. Each one is marked Confirmed (fixed, follows a set rule or has been announced) or Expected (follows the usual pattern or the moon), with a note on where to check nearer the time.
Can I add my own dates?
Yes. Add your launches, birthdays and events at the bottom of the All dates tab and they’ll show up in the planner and the calendar.
Can you do it for us instead?
Of course, that’s the day job. Book a discovery call and we’ll talk it through.
Want a hand with 2027?
We plan, post and manage social media for playful brands across the UK. If you’d rather hand it over, let’s talk.