Free webinar recording

AEO for
social media.

How to use AEO for your social media marketing

AI is changing social media marketing in ways that go far beyond AI-generated captions and images (you know the ones!). In this free webinar, you’ll learn how to use AEO (answer engine optimisation) for social media, and how to fit it easily into your content.

Recorded
Thursday 12 November 2026
Watch
On demand, on YouTube
Price
Free
Bonus
A free AEO planner

Watch the recording.

3–8%

Did you know?

Estimates of social media’s weight in AI search results range from 3% to 8%. AI tools read posts, comments and video transcripts when they build their answers. So what if your competitors’ posts are showing up there, and yours aren’t? Let’s fix that.

What you’ll learn.

What AEO is

An overview of answer engine optimisation, how AI tools choose the answers they give, and how that differs from SEO.

Using AEO on social media

How to shape your profiles, posts, captions and comments so AI tools can find, understand and quote your content.

Fitting it into your content

Simple ways to build AEO into the content you already make, without starting from scratch.

Your host: Becca Wheble.

Becca founded Silly Goose Digital in 2023, after five years in social media marketing for B2C and B2B brands. Founded in Preston and now based in London, Silly Goose works with festivals, cultural events and brands with personality across the UK.

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