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Instagram Broadcasts for Brands: How Brands Can Utilise Instagram’s New Feature

Screenshots of Instagram Broadcasts feature with two different screens. On the left, a creator has posted a poll asking followers which city to add to their tour, with options for Austin, Charlotte, and Philly. The poll shows engagement with several reactions below. On the right, the creator shares a voice note and an image teaser for their new album, with an announcement for a tour stop in New York on April 23, showing a high number of views and reactions. The background colors transition from purple to orange across the screens.

Blog Instagram Broadcasts for Brands: How Brands Can Utilise Instagram’s New Feature In the ever-evolving landscape of social media, Instagram’s new ‘Broadcasts’ feature presents a unique opportunity for brands. This blog delves into how businesses can harness the power of Instagram Broadcasts to amplify their reach, engage more deeply with their audience, and stay ahead […]

5 Tips For Building Social Communities In 2024

The image depicts a pair of hands holding a smartphone with a messaging app interface on the screen. The app shows a conversation with blue and grey message bubbles, suggesting an exchange between two people. The phone is surrounded by green leafy illustrations, possibly to give the image a calm and natural aesthetic. The background is a simple, light colour to not distract from the central image of the messaging app conversation. There is no visible text outside the message bubbles, and the specifics of the messages are not clear.

Blog 5 Tips For Building Social Communities In 2024 In the fast-evolving digital landscape of 2024, building social communities requires more than just a presence on social media platforms. It’s about fostering genuine connections, embracing innovative community engagement strategies, and understanding the dynamic trends of online interaction. This article delves into five crucial tips for […]

3 Updates That Revolutionised Social Media Marketing in 2023

The image is a stylised, colourful illustration centred around the concept of '2023 social media updates'. It features a large smartphone in the middle with a green frame and a screen that displays a stylised chat bubble and a loudspeaker, suggesting notifications or announcements. Surrounding the phone are cartoon-style elements that include thumbs-up icons and hearts, symbolising likes and love reactions typically found on social media platforms. On the left, a hand with a heart is reaching towards the phone, and on the right, a hand is pressing one of the thumbs-up buttons, indicating engagement with the content. The background is white, and the artwork has a flat design with outlines and a limited colour palette of red, blue, and green, keeping it bold and graphic. This image could represent the engagement and updates in social media interactions in the year 2023.

Blog 3 Updates That Revolutionised Social Media Marketing in 2023 2023 marked a pivotal year in social media marketing, featuring innovative updates and strategies from Instagram Threads through to the revamped, X. Discover how these changes are shaping the future of digital marketing in our latest blog post. Table of Contents It has been another […]

Google Search Isn’t Dying, And Here’s Why

A hand holding a smartphone with a Google search bar on the screen, illustrating the concept of 'Google Search Dying' as a focal discussion point

Blog Google Search Isn’t dying, And Here’s Why The narrative of Google Search is dying has been gaining traction, but how much truth does it hold? This blog post delves into the realities of Google Search’s current state and future prospects. Through a detailed analysis of trends and technological advancements, we unravel the story behind […]

Google’s Follower Count in Search: The Impact on Business SEO

An illustration depicting three individuals interacting with abstract representations of analytics and SEO. One person is standing, gazing thoughtfully at a large computer monitor displaying growth charts and a magnifying glass focusing on a gear symbol, symbolising search optimisation. Another person is seated, leaning towards one of the gears on the ground, indicating their involvement in the process. The third person is standing with a hand on their chin, contemplating the gears floating around, which suggests strategic thinking. The background features stylised clouds, signifying cloud computing or online data processing

Blog Google’s Follower Count in Search: The Impact on Business SEO In our latest analysis, we delve into the significant implications of Google’s recent update—showing follower counts in search results. This shift not only alters how businesses approach their SEO strategy but also emphasises the importance of follower visibility in search. Understanding these Google algorithm […]

Is It Time To Count Out Instagram Threads?

The image features a stylised illustration with a central speech bubble containing a blue hashtag symbol and a blue heart, both commonly used in social media interactions. Flanking the speech bubble are two figures: on the left, a person with a ponytail, wearing a blue top, gestures towards the hashtag, and on the right, a person with shoulder-length hair in a blue dress works on a laptop. Below the speech bubble and figures are decorative elements resembling plants with white and blue leaves. The overall theme of the image suggests social media engagement, connectivity, and online community, which are relevant to topics like Instagram usage and hashtag trends.

Blog Is it time to count out Instagram Threads? In 2024, Instagram Threads faces a pivotal moment. Emerging marketing trends and evolving engagement strategies paint a complex picture of this once-popular feature. As we navigate the shifting landscape of Instagram, understanding its role and impact becomes crucial for anyone looking to excel in social media […]

TikTok Shop: The Next Generation of Online Shopping

The image is an illustration featuring two characters interacting with a giant smartphone that displays an online shopping interface. On the left, a person with spotted skin, wearing an orange top, is holding a credit card and appears to be inputting payment information into a card reader device that is part of the phone's interface. On the right, another person, wearing a yellow top and a beanie, is touching the top of the phone screen, which displays a large gift icon with a ribbon. Below the gift icon is a prominent 'BUY' button. The overall image conveys a concept of making an online purchase, possibly from a TikTok shop or similar social media-based marketplace.

Blog TikTok Shop: The Next Generation of Online Shopping? TikTok Shop is transforming e-commerce with its unique blend of content and commerce, attracting 33.33% of its users to shop through the app in 2023. This post dives into how TikTok Shop stands out from traditional social commerce platforms, offering unparalleled opportunities for business growth, especially […]

Social Media: The New Search Engine?

A stylised illustration of a person using an oversized magnifying glass to inspect a document. The individual is dressed in a casual blue jacket and white pants, suggesting a relaxed yet attentive approach to the task. The magnifying glass highlights a section of text, implying a detailed search or review process. To the lower right, a whimsical depiction of a feather and ink bottle signifies traditional writing or note-taking.

Blog Social Media: The New Search Engine? Exploring the rise of social media as search engine, we delve into how platforms like TikTok and Facebook are reshaping information discovery. From TikTok’s influence on younger audiences to Facebook’s role in news dissemination, we examine the trends and challenges. Table of Contents In recent years, the use […]

Why You Need To Invest In Content Creators In 2024

Blog Why You Need To Invest In Content Creators In 2024 In 2024, the importance of content creators in the digital space is undeniable for businesses. These creative professionals are crucial in shaping brand narratives and engaging with audiences. With over 8 million new creators in the UK alone since 2020, the impact on brand […]

Social Media Algorithms: Why The Algorithm Is Your Audience

An image of someone holding a web page suggesting social media algorithms

Blog Social Media Algorithms: Why The Algorithm Is Your Audience Social media algorithms are frustrating, and can often cause social media marketers stress when they update and are hard to uncode. However, we are here to change the thinking of algorithms to help you redefine your marketing stratregy. Let’s delve into the world of algorithms […]