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Free webinar recording
How to use AEO for your social media marketing
AI is changing social media marketing in ways that go far beyond AI-generated captions and images (you know the ones!). In this free webinar, you’ll learn how to use AEO (answer engine optimisation) for social media, and how to fit it easily into your content.
3–8%
Did you know?
Estimates of social media’s weight in AI search results range from 3% to 8%. AI tools read posts, comments and video transcripts when they build their answers. So what if your competitors’ posts are showing up there, and yours aren’t? Let’s fix that.
An overview of answer engine optimisation, how AI tools choose the answers they give, and how that differs from SEO.
How to shape your profiles, posts, captions and comments so AI tools can find, understand and quote your content.
Simple ways to build AEO into the content you already make, without starting from scratch.
Becca founded Silly Goose Digital in 2023, after five years in social media marketing for B2C and B2B brands. Founded in Preston and now based in London, Silly Goose works with festivals, cultural events and brands with personality across the UK.
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